Period: July - August 2025
MEDIANET supported the BIAT team in the design, production, and deployment of a digital campaign with high emotional impact, aimed at confirming BIAT’s positioning as the key partner for supporting its clients’ personal and life projects.
This ambition translated into an engaging summer campaign centered on the bank’s flagship financing products:
- CREDIRENOV: Financing for home renovation.
- CREDIMEDIA: Credit for multimedia / technological equipment.
- CREDITAUTO: Loan intended for vehicle purchases.
Context & Objectives:
Main objective: Promote BIAT’s financing solutions by strengthening its role as a facilitator of personal projects, through a campaign focused on “life projects”. The summer period, conducive to major decisions (housing, mobility, equipment), was judiciously chosen to reach a wide audience at the opportune time.
Creative positioning & strategy:
Strategic choice: a light, humorous, and summery tone, consistent with the broadcasting period (summer) and social media usage to create strong emotional proximity with the target audience while maximizing virality.
Content creation:
MEDIANET designed 3 video capsules, each humorously illustrating real-life inspired situations:
- A young engaged couple looking for furniture to set up their first marital home.
- The daily struggles of non-motorized individuals
